With recent launch of Panda update, Google wipes out all low quality and duplicate content containing websites from rankings on search engines. People also know this update as Farmer update. It can be unsafe for all content farm websites, which contain pages with very little content and whose main purpose of creation is to gain rankings on Google. In past few years, many such websites have sprung up eventually begin to dominate search results making little changes for page content.
Panda update search for content and it should be original in your website. It approves websites, which have informative and original content. Its main aim is to offer its users results, which are most relevant and related to any search query. For this, it updates algorithm at regular intervals and wipe out websites, which are very less useful for users. So, if you want that it approve your website, best way to do this is by writing content for your audience rather for search engines. To write content for search engines will make your website look spammy, which will degrade ranking of your website.
You should be in touch of your target audience and should write for only them. Person behind this great update is one engineer in Google Company with ‘Panda’ as surname. This person suggests Google team for implementing strategies to chastise content farms creeping into almost all search results. This person performs many different researches on improving concept classification and identification for retrieval of personal image, developing one distributed dictionary, which enforces causal ordering and many more.
Google’s Panda update is one update for its algorithms. Its main purpose is to demote websites, which imitate or scrape content from several other websites around on internet. It is just a remainder of what Google can do when dealing with copied content. While it helps to boost ranking of a few websites, there is a negative impact on several websites. Websites appearing to suffer most are those, which people know as ‘content farms’. As defined by a popular website, these websites are those that hire a number of professional writers and freelancers for creating content.
They design it such that it provides them maximum retrieval through search engines of text that they produce. There are several websites, which use content usually spam containing high number of keyword phrases and keywords. With this update, other than focusing on keyword usage in websites exclusively, search engines can look through content if them to find an accurate and relevant text. With applying this update to its search engine, Google gave one serious hit to websites comprising of content from many different fields.
For example, technology websites, which provide reviews that, are similar on same product, many websites, which offer special offers for shopping and discount coupons and websites displaying sales at various locations. This update target websites, which have high duplicate content, low original or unique content, many advertisements containing websites that are also irrelevant to topic of website, if title of page and its content does not match, pages having low visits, pages having high rates of bounce, poor returning rate of visitors are few factors.
In past, you were able to compromise content’s quality in order to put your website on top of search engine result pages or SERPs and leave it like that. But now it is not so anymore because of recent panda update by Google. For keeping control over content of low quality reaching search engines, Google updates its search engine and nicknamed it as Panda. In February 2011came its initial update, named after its one of lead developers. It proves to be very effective hence Google updates its algorithm after every 4 to 6 weeks.
It mainly targets websites containing low quality. However, if they make essential corrections can regain a good ranking. It mostly affects content farms. It immediately pulls up duplicate content. It keeps a check on plagiarism as it is going up these days. It does not value paid links or advertisements. Therefore, sites containing lots of advertisements also have an effect by this update. It also penalizes articles whose content does not match with headings. Though there are websites who are doing well after making recommended changes.
Most of websites publish their articles only because of one main purpose of them, which is to increase traffic towards their sites. Here at this point they compromise quality of content to great extent. This update puts SEO writers in research mode. Writers now have to reassess content and add some more value in their work. In order to avoid degrading of your website by this update, you should keep adding new content in your website. It is beneficial for you to write longer articles.
With launch of Penguin update in April this year, which is a very talked about change in its algorithms, has an impact on several websites causing them to lose their rankings and in process a large portion of web traffic. Most businesses rely on traffic referrals by Google. Hence if Google penalize them it is not fun and to get back where they were previously in their rankings can be one uphill struggle. Now to re-establish your website’s position, there are some steps, which you need to follow.
To exchange links is against guidelines of Google. So, remove all pages for link exchange. You should also inform your partners for link exchanging that now you do not participate and will not be linking with them. Remove all internal links if any on your website over targeting broad terms. If you create link to home page of your website often with same keywords then try to use varying linking texts and making them look natural. You should also change UN-natural looking footer links.
Clean up over usage of title tags and alt tags. Make sure to link to pages, which relates to your industry. Remove hidden text if you have any on your website. Make sure to correct any spelling and grammar mistakes on pages of your website. Remove all keywords tags and make sure your content is not using same words again and again. Remember always to write for your users, not for search engines. You should try to use synonym of any word if possible.
There is one question arising in everyone’s mind whether Google’s Penguin update affects their website. Widespread reports show that several websites suffer from slumps in their rankings and this update wrongly targets their websites after its release. There were 2 Panda updates and 50 other changes in algorithms by Google, but not in same month. So, it has become very tricky to know whether this update or any other factor affects your website. If from April this year you are experiencing slump in your rankings, then it could almost certainly be one result of this update.
If your website is one among other several affected websites, then according to Google it means that your website needs to clean itself by weeding out spam. Any SEO company is capable of identifying reasons behind slump in ranking of your website. If you receive Google’s manual penalty, then you can revoke it by filing one reconsideration request. But you cannot follow this step in case of Penguin penalty. For revoking it you need to clean up your website.
One key step for staying clear from appalling effects of changes in algorithms like these is by ensuring website designers to place most emphasis on user-friendly nature of designing and not only on search rankings. Some things you should avoid are building of artificial links, irrelevant content, keyword stuffing and doorway pages. With this update, Google proves that it will not allow spam to slip from its reach. So be serious and pay great attention with guidelines of Google in future and make your websites to be visible prominently by seeking professional services of one SEO company.